Spread the Eco-Friendly Word with Postcard Printing
Have you done it yet? If you haven't, you know you're going to be doing it sooner rather than later. After all, these days, it's not only good business, it feels really, really good.
What is it? We're talking about going green, of course! Making decisions for your business that are good for the environment equals a sustainable future for everyone.
Informing the Consumer
Now that you're a green business, it's time to let your customers know that they can feel good about using your services or buying your products. This isn't just about business promotion, it's about informing consumers. And the best way to do this is with a direct mail campaign.
But not just any direct mail campaign. You don't want to use heavy catalogues, brochures, or envelopes to send your green message. Instead, consider postcard printing for your direct mail project. Postcards are compact, and provide the lowest paper usage out of any direct mail product.
You'll also want to use a green printer that shares your concerns about the environment. At Hotcards, we use vegetable-based inks, and paper that is produced entirely from sustainable, farmed trees. Like you, we are working every day towards reducing our consumption, and recycling the waste that we do create during the postcard printing process.
Green Postcard Design
When designing your postcard direct mailer, don't focus on creating a promotional item, but rather an attractive, informative piece of printing that acts as a tool for expanding the recipients' eco-consciousness.
For example, you might want to design your postcard around a series of tips for how anyone can save energy and reduce consumption around the household. Part of the plan, of course, will be the suggestion that by working together, you and the consumer can build a greener future for your community.
To make sure that your green message has instant impact, choose earthy tones of brown, green, and blue for postcard printing. Today, consumer culture is always looking for ways to reduce its environmental footprint. And in a pile of mail, these colors will stand out as the bearers of information that is actually worth knowing.
Choosing a Style
The design of an eco-friendly postcard mailer can go one of two ways. Either you can choose a basic two-tone, graphic-light design that conveys the simplicity of the natural world, or you can choose to include gorgeous, stunning imagery of water, forests, animals, and other aspects of the environment that you have committed yourself to preserving.
Whatever you choose, the purpose of your postcard printing campaign should be to inspire and inform. By offering the consumer something valuable through direct mail, you can justify the environmental impact of your campaign, and contribute in some small way to the wave of positive, green change that is sweeping the nation, and the world.
If you increase brand awareness and receive a great ROI in the process, consider it the icing on the cake of your good deed.