Hotcards, Full Color Printing In The Nation

Printing Resources

Collection of resources related to printing, type setting, digital color correction, etc.

Business Marketing Strategies 101

Masterbranding your Company for Success Identifying your target market Targeting the market Create Strong Visual Marketing Material Spread the word The latest business book to sweep ...

Quark Xpress File and Artwork Preparation

PROCESS (CMYK) COLORS All CMYK jobs must be in process colors (in Quark Xpress, make sure that the tick box marked 'Process Split' is switched ON for all CMYK colors). EPSs must also be checked in...

Information on Bleeds

Printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet which is larger than the document size. Then the printer prints beyond the edge of the doc...

Color (RGB vs. CMYK)

part 1 - Have you ever shopped for a TV in the store? It seems every one looks a bit different. Some make the people look a bit red, others are too bright.. You buy the one you like best, take it home...

Ordering FAQs

Q: When you say "half page" or "quarter page" what do you mean by "page"? A. What we call a page has a finished size of 8.5 x 11. The most common half page is 8.5 x 5.5, thoug...

Bleeds

Bleeds is a term used in printing for images or graphics that extend beyond the edge of the paper that gets trimmed off. Printing presses, like conventional laser and ink jet style printers, cannot pr...

Resolution

The term resolution is mainly used to describe monitors, printers, and bit-mapped graphic images. Is basically referred to the sharpness and clarity of an image. The resolution in the printers, monito...

CMYK

A typical printing press uses 4 colors of ink to create full-color photographic images. The four inks are placed on the paper in layers of dots that combine to create the illusion of many more colors....

Gang Run Printing

When you get the similar printing jobs done on the same sheet of paper, it is known as gang run printing. The process of gang run printing utilizes the buying power of multiple consumers who have comm...

Offset Printing

Offset Printing is a printing technique whereby ink is spread on a metal plate with etched images, then transferred to an intermediary surface such as a rubber blanket, and finally applied to paper by...

Color Guide

Short for Cyan-Magenta-Yellow-blacK, and pronounced as separate letters. CMYK is a color model in which all colors are described as a mixture of these four process colors. CMYK is the standard color...