Hotcards, Full Color Printing In The Nation

Fact: There is no worse holiday to forget than mother’s day!

You forget Father’s Day or Secretaries Day, they might not even notice. You forget someone’s birthday, Valentine’s Day, or your wedding anniversary; you’re going to be in for some trouble. But you forget Mother’s Day, and the worst thing of all happens: she gives you a sad little smile, and tells you it’s okay, she knows that you’re very busy.

Yeah, right! It’s okay as long as you don’t mind getting the cold shoulder for the next six months!

Luckily, our deep societal need to avoid this severe familial faux pas opens the door for great advertising opportunities. This is particularly true if your business sells flowers or spa products or Michael Buble CDs, but it also applies to any business that is looking for a way to make significant contact with consumers.

Advertising has to do more than just tell people how great a product or service is, it has to actually offer them something of value, and ideally, that something of value is something tangible. This is never more important than on Mother’s Day, when the key to our collective success is that we REMEMBER. It’s for this reason that print advertising is the most effective medium for a Mother’s Day campaign. Unlike TV, radio, and internet advertising, print can be held in your hand, tacked to the wall, or kept in your wallet as a valuable reminder.

Mother’s Day Print Advertising At Your Place of Business

It doesn’t matter what they of business you are, Mother’s Day is a great marketing opportunity, and there’s no reason for you not to benefit:

• If you’re a business that carries gift-type items, print reminders of the fast-approaching nature of Mother’s Day should decorate your storefront, enticing customers to come inside. Posters, banners, hang tags, labels, and stickers can all be custom printed to attract customers and point them towards the perfect gifts.
• If you’re not a business that carries traditional gift-type items, now might be the perfect time to challenge your customers to think of you in a new context. After all, not all moms want a traditional gift. Some mom’s might love a gift certificate for a bellybutton piercing, or a new set of power tools, or a new briefcase. Advertising your product’s unique suitability as a Mother’s Day gift can attract gift-buyers, as well as mothers who appreciate your fresh, un-stereotypical approach.
• If you’re a restaurant or bar, have table tent displays printed reminded eaters to RESERVE FOR MOTHER’S DAY!
• Don’t be afraid to advertise to/for grandmothers. While someone’s picking up a gift for their mom, why not get something for grandma, too?
• Consider doing some post-Mother’s Day advertising FOR mothers that feel forgotten. Now that the day is over, it’s time to invite these ladies to pamper themselves. After all, moms do all the hard work for their families, and that includes the majority of shopping and purchasing decisions. Let them know that YOU haven’t forgotten!

Mother’s Day Direct Mail Campaign

There are several clever ways to advertise your business through a direct mail Mother’s Day campaign, and they all offer a great ROI:

• A Mother’s Day greeting card that people can actually give to their mothers. There are plenty of ways that you can promote your business on these cards while maintaining the greeting card look.
  For example, if you’re a florist, the card can read on the inside, “Happy Mother’s Day! Expect a delivery from Brown’s Exotic Flowers and Plants later today!” The customer’s ability to use the card is, obviously, dependent on their use of your service.
• A postcard campaign simply reminding people that Mother’s Day is on its way. This a great option for a business that does not cater to the Mother’s Day gift-buying crowd. You are providing a valuable free service without appearing to put sales pressure on the consumer.
  For example, you’re postcard copy might read: “Forget that Mother’s Day is only 2 days away? Come work of the stress at Fitness Freaks Gym and Spa!”
• For a simple, cheap approach, mail out flyers showcasing your products or services that are “just for moms.”
• Cash in on post-Mother’s Day guilt by running a direct mail campaign that suggests ways to make up for missing Mother’s Day: “Did you miss Mother’s Day? Show her that you never forget how special she is by taking her out for a lobster dinner!”

Mother’s Day Print Ad Copy Points

Make sure that whatever type of print display or campaign you choose, you convey the three cardinal points of the occasion: “Your ONE chance to show your Mother how much you appreciate her is FAST approaching, and if you don’t come through, something TERRIBLE is going to happen.” Of course, your copy will be a bit more subtle than this, but the these three points must be brought home:

1. Mothers are important and underappreciated.
2. The day will be here before you know it.
3. If you forget, the consequences will be highly unfavorable.

It's Not Too Late!

The only thing sadder than a kid that forgot about Mother’s Day is a business that forgot to advertise for Mother’s Day. Lucky for you, Hotcards offers 24 – 48 hour turnaround times on all their best Mother’s Day ad printing. That means that you’ve still got to opportunity to place your order in time to cash in on the Mother’s Day consumer bonanza.

Sure, some people complain when you “capitalize” on special occasions, but hey, just tell them that if you don’t, they might forget about Mother’s Day, and as my dear mother always says, “then you’ll really have something to complain about!”