Political Campaign Direct Mailing

Using Print Campaigning to Connect with Voters in their Homes

On the USPS website, our noble postal service claims that direct mailing is a simple 6-step process. Six steps, however, sound anything but simple. Direct mailing can be one of the most effective, inexpensive ways to connect with voters, but only whe... More...

Efficiency: Targeting Your Campaign

In order to stage the most efficient direct mailing campaign possible, it is essential to target your mailers, which means getting them out to the right people. This is no flyer campaign, where you just get some local kids to stick your ad under ever... More...

Impact: Avoiding the “Junk Mail” Stigma and Getting those Voters Reading!

Next, it’s time to consider the format, design, and message of your mailer. The challenge with direct mailing is that many people automatically dismiss it as “junk mail.” However, the difference in your case is that you aren’t trying to get anyone... More...

Speed: Time to Run the Addressing and Mailing Gauntlet

This is where things start to get complicated. Now it’s time to address those envelopes, lick those stamps, and find a very, very big mailbox. Postage You’re not actually planning on licking stamps, are you? Managing thousands of pieces of poli... More...

Bonus: Print Campaigning and Environmental Concerns

Environmental Issues Many people that receive direct mail view it as one of the worst uses of natural resources in existence. If the environment is part of your candidate’s platform, don’t ignore the issue: confront it. Use recycled paper for your... More...