Feature Articles

This collection - enlightening, thought-provoking, occasionally silly - is being built to cater to the concerns and interests of the enormous variety of industries requiring print and design services.

Printing for Graphic Designers

New Babies, Sibling Rivalry, Visions of a Bizarre Future Being a designer is like being part of a big family. And like any big family, this family can be a serious pain in the butt. Thereís always ...

Successful Event Promotion

Itís All About the Fine Print The print materials used to promote and coordinate an event may very well be the glue that keeps the production together. Sounds a bit dramatic, right? Dramatic ...

Off-Campus Printing for Colleges and Universities

Bringing New School Print Solutions to the Old Alma Mater It wasnít long ago that there were only a scattering of institutes of higher learning in this country. And each of these venerable establis...

Running a Print Ad Campaign for Your Car Dealership

The Thrills, the Chills, and What Not to Do Itís tough to stand out from the crowd. This is particularly true in the world of automotive dealerships, because so many consumers are convinced by car ...

Printing Solutions for Non-Profit Organizations

Make an Impact, Make a Difference Sometimes, the very idea of fundraising or spreading awareness can seem contradictory. In order to raise money, you need to spend money, but if you had money to sp...

Outdoor Political Campaign Signs

Choose Printing that is Prepared for Anything Lengthening campaign seasons, weird weather, and unpredictable human factors all go into making the selection of outdoor political campaign advertising...

Choosing Colors for Your Full Color Printing

This article will provide newcomers with a general introduction to choosing colors, as well as choosing colors specifically for print designs. Itís no secret that the web has elbowed its way into ...

Political Campaign Palm Card Printing

Palm cards are a politicianís best friend. They might be the smallest printing job done during a campaign, but their impact is anything but trivial. The process of designing and printing a palm car...

Choosing Colors for Political Campaign Printing

This overview of what goes into choosing colors for print designs is geared towards choosing political campaign colors. Believe it or not, itís a specialized field in and of itself. Political part...

Printing Paper Essentials

Have you ever sat down and really thought about paper? Probably not, until the moment came when you first needed something printed, you needed it to look really good, and the old desktop printer just ...

Full Color Print Advertising for Online Businesses

Inexpensive, Economical, Print Promotion for Those Who Know that Business Doesn't Begin and End Online For ebusinesses, it can sometimes be easy to overlook the importance of print advertising. How...

Print Advertising Ideas for Motherís Day

Fact: There is no worse holiday to forget than motherís day! You forget Fatherís Day or Secretaries Day, they might not even notice. You forget someoneís birthday, Valentineís Day, or your wedding ...

Cheap Campaign Advertising Strategies

Running for office can seem like an endless push to raise the most campaign dollars. But what are you supposed to do if you're one of the many candidates out there with big plans and a small budget? T...

Print Advertising Campaign Ideas for the Fourth of July

Turn the Fourth of July into Christmas in July with the right print designs and marketing campaign. On and around the fourth of July, most people engage in the very proud and noble national tradi...

Door Hangers: The Underappreciated Print Ad Goldmine

Want to get a foot in the door? Do it by conquering that valuable doorknob real estate! This weekís Hotcards Design Idea of the Week mentioned the recent use of door hangers in the Harry Potter and...

Cheap Sticker Printing = Great Viral Marketing Potential

Before launching a major advertising campaign, itís always a good idea to run a little pre-launch campaign, in order to generate buzz. The best way to do this, of course, is to find a cheap, fun way t...

Designing Logos for Print

Throw a virtual rock and youíll hit a dozen logo design businesses on the internet. Many of these businesses are making beautiful, luminous things happen with logos. Unfortunately, most of these thing...

Print Advertising For Halloween - It's Not Just For Kids

Halloween Spending Is On The Rise Halloween is one of those celebrations thatís only getting more popular. While it used to be a time for parties and trick or treating mainly in North America, th...

Choosing Collateral For A Print Campaign

A Strong Arsenal of Print Products is Essential to Success In an industry where we like to pretend that print is still the only way to advertise, it's usually easy to ignore the fact that print is...

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