Design Ideas

Check back with us every week for great new design ideas. We'll be tracking industry trends as well as providing creative inspiration for professional and amateur designers alike.

Postcard Direct Mail Marketing for Giants

Have you ever wanted to be a giant? Even if you haven’t, you’ve probably had plenty of moments where you felt too small. Like right now, maybe? You’re trying to put together a postcard direct mail cam...

Taking Your Print Campaign Beyond Branding

A brand is much more than a logo or a slogan. Your brand should instantly convey to consumers the entire philosophy of your business, and should, therefore, go beyond the singularity of a symbol or a ...

Using Humor to Drive Your Print Campaign

Humor has always been a contentious point in the world of design and advertising. We all dig funny, but do we really want people laughing at our business? Absolutely we do. Humor has evolved b...

Applying Web 2.0 Design Principles to Print Design

Designing for print and designing for the web can be kind of like being a double agent. You almost need to have two completely different design personalities, because what works on paper can look terr...

Business Cards That Stand Up and Stand Out

Wow! Is that an embossed logo? Pretty fancy stuff. That’s sure to put you ahead of the competition when you and everybody else are crammed away into someone’s wallet, getting dog-eared and mashed toge...

Print Advertising is a Gift

This week, we opened up the printer’s bible to bring you Reason #136 on the “Top 816 Reasons why Print Advertising is so effective”: It offers people something TANGIBLE. Something they can hold in ...

Run a Vintage Print Ad Campaign

Looking back at the print advertising from the 70s, 60s, 50s, and even the 1940s can be like voyaging through a surreal fantasyland developed by artists who were simultaneously genius and carnivales...

Small Solutions for Green Print Advertising

At Hotcards, we’re not just full color printers, we’re also green printers. That means we are always striving to do everything in our power to reduce our environmental footprint. One major way in ...

Play with Full Color Printing Formats

Ever get designer’s block? Ever find yourself suddenly paralyzed by the fear that a print design will go out into the world and pass through, totally unnoticed? One way to mercilessly crush both of...

DVD Design for Election Canvassing

That’s right. This election season, Presidential candidate volunteers are going door to door with DVDs. When you open your door to a campaigner, you expect the usual: voter registration cards, flye...

Print Advertise Your Website

Allow your web marketing plans to branch out in unexpected ways. You can run adword campaigns until you’re blue in the face, but it some industries, marketing your website purely online is akin to ...

Community-Focused Door Hanger Printing

John Lennon once wrote, “Come together, right now, over me.” Lennon was a great community leader, but the truth is that everyone has that potential within them. In this disconnected modern settin...

Calendar Printing as a Promotional Tool

Increasing Brand Awareness Year-Round This summer, Hotcards released an 18-month calendar showcasing the best of our design work over the last year. As a design house, it wasn’t hard for us...

Designing Political Printing? Be Consistent With Color!

Whether you a campaigner, a protester, or an organizer be. Full color printing is great. Nowadays, you can have a project printed in brilliant full color for less than we once paid for one and two-...

Making A Cheap Print Project Look Like A Big Deal

It’s easy if you’re prepared to design strategically. Often, musicians, artists, charities, and other non-profit organizations need to make a big statement with printing, but how can this be done o...

The Square Business Card

Modern design inspired by classic shapes. There are a million business card design ideas out there. But the trick is figuring out what works for you. Welded sheet metal, seed paper, and beef jerky ...

The Album Cover Ad

Inspiration from that old time rock 'n roll. It's a sad reality that one of the best forms of print design – the album cover – is facing extinction. Once vinyl, with its almost poster-sized cover f...

The Square Business Card Copy

Modern design inspired by classic shapes. There are a million business card design ideas out there. But the trick is figuring out what works for you. Welded sheet metal, seed paper, and beef jerky ...

The Long-Format Print Ad

Taking over a media-obsessed culture. We've all heard the old saying that a great brand should tell a story. In 2010, the same can be said for a print ad. A powerful marketing campaign shouldn't ju...

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