Color Guide

Short for Cyan-Magenta-Yellow-blacK, and pronounced as separate letters. CMYK is a color model in which all colors are described as a mixture of these four process colors. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing, in our case, full color printing. In contrast, display devices generally use a different color model called RGB, which stands for Red-Green-Blue. One of the most difficult aspects of desktop publishing in color is color matching -- properly converting the RGB colors into CMYK colors so that what gets printed looks the same as what appears on the monitor. Download the PDF file for comparrison.

*We do not recommend using PMS or other spot colors in your design, though our system will convert them to CMYK if you do.

Download the color guide in PDF format. (856 KB)