Hotcards, Full Color Printing In The Nation

One of the best things about print design is that it’s always well thought out, and ideally, its production is flawless.

Okay, I admit it. TV and internet does have something printed media doesn’t have – the ability to catch you off guard, and magnify and distort every slip-up, something we've been seeing a lot of recently in the media!

Over the last couple of weeks, my personal favorite candidate has been having a bit of PR trouble. First, there was the whole MySpace thing, wherein, as I’m sure you recall, Obama’s online campaign team had to wrest control of his MySpace page away from Joe Anthony, a guy who created the page as a tribute and ended up managing a major web destination for Obama supporters.

As you also probably already know, Anthony decided he wanted to be paid for his hours of volunteer labor, to the tune of over 40 grand. At this point, the Obama campaign called in the MySpace police and made him hand it over.

I’m not making any judgments about who is right or wrong in this dispute, because it’s a muddy issue. One thing I know for sure, though, is no volunteer has ever demanded 40 big ones for their hours spent painting campaign signs, putting up posters, and handing out bumper stickers.

And now we have the whole “10,000 dead in Greensborough” unpleasantness. This is a classic example of what happens to good politicians when they’re under the microscope 24/7. As Obama said, you get tired.

Too bad that in the media, it doesn’t matter how tired you are, your errors in judgment or speech will be aired like dirty laundry, for all the neighborhood to see.

In print, on the other hand, it’s kind of hard to make a massive typo like mistaking 10,000 for 12. I won’t say that it’s never happened in the history of printing, but it sure hasn’t happened in the history of Hotcards.

Now, I’m all for the integrated media approach. In fact, it’s a must in today’s political climate, but I’m also all for reminding anyone who’ll listen that print is the best way to get high-quality, embarrassment-free voter communication out on the streets and in every mailbox.