(Without Actually Naming Names)
Printers, and all small businesses, in fact, are under enormous pressure to run blogs in today's web-centric commerce climate. The result is some blogs that offer uniquely personal insights into once stone-faced businesses, and others – many, many others, that are so off-base it would be funny, if it wasn't your industry.
Here, for your amusement, I hope, are the 10 biggest no-nos committed by printing house blogs:
1.
Setting up a blog, posting once or twice, and then never posting again. This makes visitors wonder: is this place still in business?
2.
Posting 1000+ word blogs that no one will read in a million years. This usually happens when someone around the shop is given the task of writing a blog post, has never written anything in their life, and feels the sacred responsibility of penning their magnum opus suddenly upon them.
3.
Posting desperately sales-focused content so fat with links and sale-sy jargon it's too laughable to be considered ‘black hat SEO.' This is a common practice amongst printers hoping to directly convert blogging into sales.
4.
Posting exclusively bland industry news about purchases, awards, and stock fluctuations. Blogging is about connecting, on a personal level, with customers and colleagues. Put your personality in your writing, please!
5.
Posting detailed technical step-by-step blogs that never end. Actually, this kind of content is solid gold, but not when it's 2000 words long. If you're releasing great content like this, do it in parts!
That being said, you'll all have to wait ‘til tomorrow for 6 – 10.